Location and Catchment Area
The company would be located at 27, Westland Boulevard Road, Madina Estate in the La Nkwantanang Municipal Assembly, Greater Accra Region as its head office. Madina is one of the known and popular zongo communities in the country with a mixture of people from all over the country. This community houses many of the young girls who have travelled form the northern part of the country and are popularly known as ‘kayaye’.
Let Ghana is sited in Madina to begin engagement with the people who find themselves doing menial jobs, empower them with the requisite skills and then extend our horizon to other parts of the country especially the three northern regions of Ghana.
Market and Marketing
An extensive research has been made in to market for the products made by Let Ghana. Hospitals, households, hotels and institutions and agencies have use for the detergents produced. These products are needed for cleaning and janitorial services and the market for them is available. The raw materials used in their production are readily available.
Plastics used for the production of the bracelets, handbags and ribbons, hair clips, bangles and necklaces are available and a good of creating a cleaner environment. Consumers demand for these products is relatively high with taste for the various designs for the slippers produced needed on the market.
The marketing technique adopted is advertisement through social media and the print media as well as engaging an advertising agency to present our services and products to the public in a more professional manner.